Cruisers are one of the most valuable markets for any brach as they are the main attraction in the USA, the biggest of all markets not only for its huge size but for their rich economy. Japanese bikes, more dedicated to speed machines, know this and are trying to get on the gigantic Harley Davidson. However, the branch with enough heritage to do so is probably Triumph. I think Guzzis could also battle here but they're not doing it are they? But it will only be a matter of time, Yamaha and its Star Cycles are hitting hard, Honda, Kawasaki... The most magnificient bikes of all times are fancy now and for that I'm glad.
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